8 March 2017
Promoting Healthier Diets through an Evolved Colour-Coded Nutrition Labelling Scheme
- The Coca-Cola Company, Mars, Mondelez International, Nestlé, PepsiCo and Unilever are committed to continue to take meaningful actions, alongside other stakeholders, to contribute to promoting healthier diets and balanced lifestyles to tackle issues related to obesity and other non-communicable diseases.
- Prominent on-pack nutrition labelling can play an important role to inform consumers on the levels of nutrients and the overall energy content of what they eat and drink, thus empowering them to make healthier choices and eat and drink mindfully.
- We agree on the importance for consumers to have a meaningful, consistent and single nutrition labelling scheme across Europe, in compliance with the existing EU regulation. A proliferation of national schemes would hamper consumer understanding and would be a barrier to the single market.
- In Europe, nutrition labelling has evolved and improved over the years, to respond to changing consumer needs and stakeholder expectations. This will continue to be the case. Consumer feedback and input from internal and external nutritionists demonstrates that the current Reference Intake (R.I.) scheme, which the industry has voluntarily implemented beyond its minimum provisions, could be further enhanced specifically by integrating colour coding to allow for an easier interpretation.
- Equally important is to ensure that such an EU-harmonised, colour-coded labelling scheme would encourage offering smaller portion sizes. Alongside reformulation and innovation, smaller portion sizes (based on credible portions) play a key role to support healthier consumer choices and should therefore be recognized as such in an evolved nutrition labelling scheme.
- As a result, the undersigning companies have launched a taskforce, which looks into integrating portion sizes in the existing colour-coded R.I scheme as applied in UK and Ireland. Progress in this area will be shared with stakeholders such as other food industry players, retailers, NGOs and the European Commission to gather feedback and identify a credible and workable solution.
- All of the undersigned companies are committed to accelerate work at European level to be able to integrate both enhancements (colour coding and supporting smaller portion sizes) in the current R.I. scheme. We acknowledge ongoing local discussions and signatory companies will continue to engage constructively in line with the progress made in the aforementioned taskforce and the individual companies’ positions.
- The end goal of all of the undersigned companies is to put in place a robust nutrition labelling scheme that helps consumers make balanced and mindful choices.
Quotes and Media Contacts
Quote from External Stakeholders
Prof. Gibney, University College Dublin
“We know that portion control is central to weight management strategies, so nutrition labelling per portion makes sense. The absence of legally standardised portions in the EU should not prevent us to build a robust portion-based scheme that better reflects actual consumption. The 2016 EU-funded study “Food4ME” showed that while the probability of consuming a food and the frequency of consumption differs substantially in Europe, the portions we consume are quite similar everywhere. A pizza portion in the UK, for example, is similar to one in Italy”, says Mike Gibney, Professor of Food & Health, University College Dublin.
About Professor Mike Gibney, BAgrSc MAgrSc PhD, University College Dublin
Professor Michael Gibney is Professor of Food and Health in UCD’s School of Agriculture and Food Science, is Director of the UCD Institute of Food and Health and is Chairman of the Food Safety Authority of Ireland.
Prof. Mike Gibney – email@example.com – Professor of Food & Health
Quotes from the Supporting Companies
The Coca-Cola Company:
“Consumers around the world have told us they want straight-forward, accessible information about what they are drinking. By enhancing the current nutrition labelling scheme in Europe with colour coding, we’re providing people with the clearest possible information about our drinks. We believe that this and the other actions we are taking, such as reformulation and innovation, will help more people make the right decisions for them and their families”, says Dan Sayre on behalf of Coca-Cola in Europe.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands and nearly 3,900 beverage choices. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our company’s portfolio features 21 billion-dollar brands, 19 of which are available in reduced-, low- or no-calorie options. These brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world’s
largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
Media Contact The Coca-Cola Company:
Alkistis Houliarakis – firstname.lastname@example.org – Communications Manager Western Europe
Phone: +44 208 237 3127 – Mobile: +44 7899063988
“We are excited to be part of a coalition of leading companies that sets out a vision for providing a European-wide approach to developing a nutrition labelling scheme. Led by broad stakeholder insights, this endeavor will enable our industry to provide high quality and accessible information to consumers in a consistent manner no matter where they are in the EU”, says Gilles Morel, President, Mars Chocolate Europe and Eurasia.
About Mars, Incorporated
Mars, Incorporated is a private, family-owned business with more than a century of history and some of the best-loved brands in the world. Some of these iconic brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, IAMS®, EUKANUBA®, WHISTLE®, BANFIELD® Pet Hospital, PET PARTNERS ®, CESAR®, SHEBA®, DREAMIES®, WISDOM PANEL®, BLUEPEARL®, GREENIES® and NUTRO®; Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY®, 3 MUSKETEERS® BOUNTY®, MALTESERS ®, TWIX® and AMERICAN HERITAGE®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints; Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; and Symbioscience – COCOAVIA®.
Headquartered in McLean, Virginia, Mars has more than $35 billion in net sales from Mars Petcare, Mars Wrigley Confectionery, Mars Food, Mars Drinks and Mars Symbioscience. More than 80,000 Associates across 78 countries are united by the company’s Five Principles: Quality, Efficiency, Responsibility, Mutuality and Freedom and strive every day to create relationships with stakeholders that deliver growth Mars is proud of as a company.
For more information, please visit Mars.com. Follow Mars on Facebook, Twitter, YouTube and LinkedIn.
David Coleman – email@example.com – VP Public Affairs Europe
Phone : +32 (0) 2 721 4932 – Mobile: +32 (0) 499 58 59 29
“The environment where countries introduce separate schemes leads us down a path which threatens both in terms of business complexity and potential consumer and customer impact, especially as these labels can be simplistic and inconsistent.” “This is why we believe the time is now to work together to consider development of a harmonized European colour-coded label, which includes guidance to consume smaller portion sizes”.
“We believe that by working together and taking a unified European approach, we can ultimately reach our end goal of putting in place a robust nutrition labelling scheme that helps consumers make balanced and mindful choices”, says Hubert Weber, President MEU, Mondelez International.
About Mondelez International:
Mondelēz International, Inc. (NASDAQ: MDLZ) is building the best snacking company in the world, with 2016 net revenues of approximately $26 billion. Creating more moments of joy in approximately 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands such as Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.
Steven Mann – firstname.lastname@example.org – External Communications Manager – Europe
Phone: +44 7446428329
“Combining colour-coded Reference Intakes with a portion element, offers individuals and families more information about the nutrition in each food or beverage they choose, in a very intuitive format. With this new scheme, we want to nudge people towards a healthy diet which now includes more detailed portion information. This decision is a logical next step in a journey that started in 2005, when Nestlé pioneered with other industry players the monochrome GDA scheme. We will continue to evolve our labeling efforts that allow individuals to make the most informed choice possible”, says Marco Settembri, Executive Vice President Nestlé S.A., Head of Zone Europe, Middle East and North Africa (EMENA).
Nestlé is the world’s largest food and beverage company. It is present in 189 countries around the world, and its 328,000 employees are committed to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future. Nestlé offers a wide portfolio of products and services for people and their pets throughout their lives. Its more than 2000 brands range from global icons like Nescafé or Nespresso to local favourites like Ninho. Company performance is driven by its Nutrition, Health and Wellness strategy. Nestlé is based in the Swiss town of Vevey where it was founded more than 150 years ago. For more information, visit www.nestle.com and follow us on Twitter: @NestleEU
Bart Vandewaetere – Bart.Vandewaetere@be.nestle.com – Head of Relations with European Institutions
Phone : + 32 2 529 52 27
“At PepsiCo we recognise our responsibility to help consumers make informed choices about what they eat and drink and we are proud to join forces with our industry peers to pave the way for harmonised, easy-to-interpret nutritional labels across the EU. We have a tremendous opportunity to help inform people every day as they shop and we see clear labelling as an important part of our commitment to help consumers reduce sugar, salt and saturated fats in their diets”, says Ramon Laguarta, Chief Executive Officer, PepsiCo Europe Sub-Saharan Africa.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.
Sarah Schofield – Sarah.Schofield@pepsico.com – External Communications Director, PepsiCo Europe Sub-Saharan Africa: Public Policy / Government Affairs & Communications
Phone: + 44 7788 916 414
“This work is a testimony that we put consumers at the heart of everything we do. We are pioneering a pan-European nutrition labelling scheme and providing information that is simple and straightforward. By doing this at portion level, we make it easier for consumers to choose products that fit in their diet”, says Jan Zijderveld, President Unilever Europe.
Unilever is one of the world’s leading suppliers of Food, Home Care, Personal Care and Refreshment products with sales in over 190 countries and reaching 2.5 billion consumers a day. It has 169,000 employees and generated sales of €52.7 billion in 2016. Over half (57%) of the company’s footprint is in developing and emerging markets. Unilever has more than 400 brands found in homes around the world, including Persil, Dove, Knorr, Domestos, Hellmann’s, Lipton, Wall’s, PG Tips, Ben & Jerry’s, Magnum and Lynx.
Unilever’s Sustainable Living Plan commits to:
- Helping more than a billion people take action to improve their health and well-being by 2020.
- Halving the environmental impact of our products by 2030.
- Enhancing the livelihoods of millions of people by 2020.
Unilever was ranked number one in its sector in the 2016 Dow Jones Sustainability Index. In the FTSE4Good Index, it achieved the highest environmental score of 5. It led the list of Global Corporate Sustainability Leaders in the 2016 GlobeScan/SustainAbility annual survey for the sixth year running. Unilever was ranked the most sustainable food and beverage company in Oxfam’s Behind the Brands Scorecard in 2016 for the second year.
Laura Misselbrook – Laura.Misselbrook@unilever.com – Senior Global Media Relations Manager
Phone: + 44 7825 049163